I wrote thousands of words, edited thousands more, and now you want me to tell you about my book in one or two sentences?
Okay. Would you like to read the query letter?
Oh, that’s not the same thing?
So how do you transform your entire book into one or two snappy sentences?
It takes time, preparation, and practice.
A pitch is a condensed version of your story that you can share in a short amount of time.
What is the pitch’s goal? To intrigue them to ask questions about your story and/or request material.
While the query letter is a vital piece of your submission package, it can be a foundation to condense the story more. However, I do suggest perfecting the query before moving on to the pitch.
Throughout this entire writing journey, I have learned that a pitch is powerful stuff – like superhero level powerful!
And guess what? Once you have mastered your pitch, you can do anything.
Well, you definitely can share it on social media during pitch contests and participate in live pitches with agents and editors.
Last weekend I attended the Author-Preneur Workshop hosted by the Corvisiero Agency in Red Bank, NJ. I also signed up for live pitches. This was new territory for me and I had my fair share of freak-out moments before I even arrived at the workshop.
We all want (and need) to answer that nerve-racking question (in-person).
“So what’s your book about?”
You don’t want to do this…
And especially not this…
You want to be concise, confident, and prepared.
Based on my experience and what I learned during this opportunity, I put together a few tips that I hope others will find helpful.
My Live Pitch Tips
- Before you sign up to pitch, make sure you have the following ready: query letter, synopsis, and, of course, your book.
- Know the main elements of your book.
- Name of your book
- Something Unique
- Craft your draft pitch using a simple formula.
- [BOOK TITLE] is a [age/genre] about [main character + description] who [conflict/climax]. And try to weave in that unique factor too.
- Here’s my first draft: A FEATHER’S FORCE is a YA fantasy about a hybrid girl who must save her best friend before she ends up as the king’s next fatal science experiment.
- Comps are good. If you have a couple of those, have them in your back pocket.
- Use a SCRIPT to practice from – not memorize. Seriously. Write down what you think you want to say, then practice it out loud. Ask yourself: Does this make sense? What’s missing? How can I transform this into a conversation? You don’t need to memorize this and read it like a robot. A script is a useful tool to get the words flowing.
- Revise your pitch and time yourself. Live pitches are timed, so be focused on what you want to say right away. Push aside any unrelated questions or conversation. I participated in 10-minute pitches, which flew by. There are some out there that are only 3-minutes. This is speed networking and you must be prepared to sell yourself and your book in a short amount of time.
- Keep practicing out loud to yourself AND others. I really stress this. The whole week leading up to the workshop, I pitched my book to almost everyone. My co-workers, my family, my friends, and even a couple random people in the elevator. It is an elevator pitch, right? This practice will smooth out your pitch and help you figure out how it can be more natural to discuss.
- Know your audience. Once you decide you want to pitch, select your agent/editor audience with purpose. Seek out a potential match for you AND your book. Take time to learn about their wish lists, what they represent, and anything else that would be professionally helpful.
- Anticipate questions and prepare your own questions. Remember, you’re the expert on your story. Questions may be anything. Examples: What is the world like? How did you get this idea? What else are you working on? You also should have a couple of questions ready for them, if there’s time.
- Expect evolution and criticism. Your pitch may vary depending on who you’re talking with and how the conversation goes. Stick to your main points and you will be fine. You also may not find a match. While it’s tough to receive rejections via email, I think it’s tougher to receive rejections in person. Stay composed and be professional. How many times have you heard that this industry is subjective? One person may not think it’s the book for them, but the next may be the perfect fit. Don’t get disheartened. Above all, enjoy sharing more about your story – that’s the best part of the process.
- Stay positive! Believe in your writing. Stop comparing yourself to others. Always remember that every writer’s journey is different for a reason.
Now just go for it. Once you have crafted your pitch, you will feel like you have a secret weapon and/or a superpower. The next time you’re asked, So what’s your book about? You will be more than ready!
Craft that pitch and good luck in your journey!
BTW – Ava Jae has a great vlog How to Write an Elevator Pitch on this subject, which truly helped me.
And you must check out upcoming Author-Preneur Workshops from the Corvisiero Agency. So many incredible connections!
PS – Oh yeah. Wondering how it went for me? I did get requests for materials from 3 out of the 4 pitches.
For more about pitches, check out Brenda Drake’s post. “The 35-word and Twitter Pitch…simplified” If you’re thinking about participating in a pitch contest, please do your research on agents and publishers before sending in your material. Here’s a post by Claribel Ortega on this subject.
There are several opportunities for Twitter Pitch Parties, such as: